Passionate & Professional

Internet Marketing Strategist and Consultant

I have been a resident of Asheville, North Carolina since August of 1999. My background is in professional writing, media relations, event production, office management and customer service. Since 2003 I have worked as a keyword research, content marketing, social media, and web site development specialist.


In 2003 I began my first company and was Managing Partner and Marketing Director of Sidhe Communications, LLC from 2003 to 2009. In 2009 I closed that business and started Creative Original, Inc., a small business web design, development, and consulting firm. In 2013 I decided to begin a collaboration with a local competitor and became co-founder and lead instructor at the JB Media Institute, a digital marketing school based in Asheville.

Awards and Accolades

I am a proud graduate of Leadership Asheville 31 and a member of the 2014 Asheville 40 Under 40. I was also honored to receive the Asheville WomanUP Woman Executive of the Year award in 2017. I also serve as a member of the core leadership team for Community Roots, and as a board member for the Asheville chapter of AIGA.


“I definitely took away a lot from your class…I can’t thank you enough for the awesome class, advice, and letting me bug you afterwards. You seriously made all the pieces of this crazy SEO puzzle come together for me. Thank you again for the insight!”

– Kate Burch,

Community Leadership and Volunteering

Watch Past Trainings I Have Presented

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