Apr 5, 2021 | Insights, Marketing
What is Marketing? According to HubSpot, “Marketing is the process of getting people interested in your company’s products or services. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all...
Jan 12, 2021 | Insights, Marketing
My Life in Marketing In the beginning, I didn’t know what I wanted to do with my life or my career, but I knew whatever path I chose would involve connecting with people and sharing stories. Two of my great passions in life are 1. exploring as many forms of...
Jul 15, 2019 | Insights, Learning
The Role of Social Media as an Online PR Tool Social media marketing is a tool every PR and marketing professional must use, not only for clients but also for themselves. If you have a background in communications, PR or marketing then you applying social media...