JB Media Institute’s Summer 2019 Tourism and Local Marketing Bootcamp

“Marketing through Partnerships: Stronger Together”

It is said, “a rising tide lifts all boats.” During this half-day bootcamp, JB Media Institute Co-founders and Lead Instructors Justin Belleme and Sarah Benoit will facilitate a collaborative, productive event designed to unlock untapped potential of amplifying your reach and customer base through effective marketing partnerships.

Friday, June 21, 8:30am – 1pm
Goodwill Career Center, 1616 Patton Avenue, 2nd floor, Asheville NC 28806

8:30am – Registration & networking (coffee and light refreshments)

9:00am – Session 1 : Improve Your Social Media, Email Marketing, and SEO Through PartnershipsJustin Belleme, Co-founder and Instructor, JB Media Institute; Director of Strategy, JB Media Group

When planning trips to new places, tourist destinations, or even your own home town, people often build itineraries featuring multiple experiences and activities. This kind of planning opens an opportunity for uniquely positioned travel, tourism, and local businesses to collaborate and create effective partnerships. These partnerships can help to grow your social media following and reach, expand your email list, and improve your search engine and referral traffic. Explore real-world examples of creative marketing partnerships, social media cross-promotions, collaborative content marketing, and effective list building. Learn best practices to create and execute authentic tourism and local marketing campaigns with both your existing relationships and to develop new, mutually beneficial, long-term relationships.

10:15am – Panel : A panel consisting of local businesses, experienced marketing professionals, and industry associations will join us to share their stories of how we can be “stronger together.”

11:30am – Session 2 : Campaign Strategy Workshop: How to Develop Effective Partnerships and Collaborations – Justin Belleme and Sarah Benoit, Co-founder and Lead Instructor of the JB Media Institute

Attendees will have the opportunity to network and participate in an interactive partnership strategy and planning workshop. With discussion prompts and facilitated networking, see what ideas can be shared and what partnerships can emerge with your peers!

1pm – Bootcamp Sessions End

*Breaks and Refreshments: Breaks will be provided in between sessions; drinks and light refreshments will be served.


Justin Belleme

In 2003, serial entrepreneur Justin founded his first business, AshevilleNow.com, an online magazine about the Asheville area for visitors. For the years that followed, he continued to work in tourism marketing, holding interim positions in online marketing with Asheville Convention & Visitors Bureau and City of Asheville in 2010. In 2011, Justin launched internet marketing agency JB Media Group, where he continues to serve as Director of Strategy still today. In this role, he has provided strategic direction, consulting, and training for clients, including Blue Ridge National Heritage Area and Harrah’s Cherokee Casino.

Sarah Benoit

As Co-founder and Lead Instructor for the JB Media Institute, Sarah leverages her 14 years of experience as a website designer and as a digital marketing, SEO, and social media strategist to create timely, relevant, and engaging training content. Her goal is to empower and support all types of professionals, businesses, and organizations as they navigate the digital communications landscape. Her internet marketing experience includes working, teaching, and consulting in the travel and tourism field for websites such as the visitor site for the Eastern Band of Cherokee Indians (VisitCherokeeNC.com) and the official site for the Blue Ridge National Heritage Area (BlueRidgeHeritage.com), among others.