Social Media for Business Class
All class materials are available for download below.
Please contact me with any questions or issues.
Social Media Marketing for Business
In this class, we covered the building blocks of social media marketing and the importance of knowing your brand, audiences, stories, and purpose. We also started exploring Facebook tools. Your homework is to click around in your personal account if you are new and if you want, to set up a Business Page using the Create option under the square grid in the upper right of the desktop/laptop version of Facebook. Come to class with any questions that come up. If you have a business page spend a little time before the next class exploring the page tools and come prepared with questions as well.
In this class we discussed Facebook and Instagram basics, tools, and trends in more detail. We explored the value of using business pages to access tools created for marketing, customer service, and communications. We also talked about the power video and multi-media content play in the social world. We also reviewed the social media and search engine optimization (SEO) value of having a YouTube business/brand channel along with some best practices for creating your channel.
In this class, we continued to explore different platforms including Pinterest, Tumblr, LinkedIn, Twitter, TikTok, and Snapchat. We also started reviewing the basics of a social media strategy and how to create an actionable plan that can grow with your business or organization.
In this class, we continued our discussion of social media strategy and how to write your own social media plan. We also explored social media tracking and reporting, as well as social media advertising with a special focus on the Facebook Ads Manager.
Learn from the Source
It is always better to study the tool or platform you are working with and keep up with their announcements, news, and educational information. Here are the websites created to help businesses stay up to date:
Sign up for the
JB Media Digital Drop-in Webinar
Learn about digital marketing, content strategy, SEO, social media, online advertising and more.