YPA Lunch and Learn

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March 12, 2020

Increase Emotional Intelligence to Improve Digital Marketing Effectiveness

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My Slide Deck

In this presentation I discuss emotional intelligence, relationship marketing, storytelling, usability, and how this relates to marketing effectiveness and success.

Educational Resources

Free Digital Drop-in Webinar

Wednesday April 8 , 2020

How to Use Instagram Stories Effectively as a Brand…and Have Fun Doing It!

The “Instagram Stories” feature has been getting a lot of attention. Everyone says your brand must use Stories to succeed, but how can brands use this tool effectively? Join Sarah Benoit as she shares simple tips for businesses and organizations that can help your brand connect with people in a more visually impactful and personal way. Learn how Instagram Stories is evolving and what you can expect in the future.

Half Day Bootcamp

April 14, 2020

“New Social Media Strategies to Increase Engagement: How to Build Personal Relationships with Messaging Apps and Chatbots”

Session 1 : Social Media Personalization StrategiesSarah Benoit, Co-founder and Lead Instructor of the JB Media Institute

Session 2 : Third Party Messaging Apps – Daniel Rock, Relationship Marketing Specialist

Download My Free Ebook – Everyone Knows Marketing Sucks

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